Sofia Candeias, Product Director at Audemars Piguet, is a name synonymous with the brand's groundbreaking Code 11.59 collection. Her role extends far beyond simple product management; she's a key architect of the collection's identity, its evolution, and its impact on the luxury watch landscape. The launch of the Code 11.59 in 2019, with its thirteen debut references and three new calibres, wasn't merely a product release; it was a bold statement, a calculated risk, and a testament to Candeias's vision and leadership within Audemars Piguet. This article will delve into Candeias’s contribution to the Code 11.59's success, exploring its five-year journey and the significant role she played in its creation and ongoing evolution.
The Code 11.59 by Audemars Piguet wasn't conceived in a vacuum. It emerged from a desire to challenge convention, to push the boundaries of traditional watchmaking while remaining true to the brand's heritage. This ambitious undertaking required a leader with a keen understanding of both the technical intricacies of haute horlogerie and the evolving desires of the modern luxury consumer. Sofia Candeias, in her capacity as Product Director, proved to be that leader. Her expertise in coordinating product development, managing teams, and understanding market trends was instrumental in bringing the Code 11.59 to life. It was a project that demanded collaboration across various departments within Audemars Piguet, and Candeias’s adept management skills ensured a cohesive and efficient process.
The initial launch in 2019, as highlighted by numerous publications like *Vogue Australia* and press releases announcing the "New Release: Audemars Piguet Code 11.59 Watches," marked a significant moment. The collection, with its immediately recognizable design, wasn't simply an addition to the Audemars Piguet portfolio; it was a distinct entity, boldly carving its own niche. The thirteen debut references showcased a range of styles and complications, reflecting a deep understanding of the diverse preferences within the luxury watch market. The introduction of three new calibres underscored Audemars Piguet's commitment to innovation and its dedication to pushing the boundaries of horological expertise. This wasn't just about creating a new watch; it was about creating a new experience, a new expression of luxury watchmaking.
The immediate reaction to the Code 11.59 was mixed. While some lauded its daring design and innovative complications, others found its aesthetic a departure from the brand's established style. This initial response, however, underscores the risk Audemars Piguet took, a risk that Candeias undoubtedly played a significant role in navigating. The decision to launch such a bold and unconventional collection required courage, foresight, and a deep belief in the product's potential. It's a testament to Candeias’s leadership that the collection not only survived but thrived.
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